Merlin Integrated Media 1998
Experimental animation from 1998, one of my professional practise units @ uni. My own work in design has followed a very similar ethos ~ where i’ve had to be very selective about the kinds of devils i choose to sell my soul to.
When i did art, they told me ~ “that’s not art, it’s more like design”.
When i did design, they told me ~ “this is not design (not commercial enough), how do you expect to get a job producing work like that?! your target audience, it doesn’t even exist!”
I still continue to enjoy how Newtown Mums became the ultimate up-yours, to the latter.
